SNAPCHAT INDIA
Ola’s valuation crashes 99%; Snapchat India ad push
Happy Thursday! American investor Vanguard has slashed the fair value of Ola's parent company. This and more in today’s ETtech Morning Dispatch.
Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit Trivedi
Snapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring advertisers. This growth highlights India's crucial role in Snap's global strategy, as the platform aims to monetise its largest user market.
Over 114,000 jobs cut in tech so far in 2026 as AI drives layoffs at Amazon, LinkedIn, others
Tech companies are implementing significant workforce reductions, with 114,210 roles cut in early 2026, driven by AI and automation. Major players like Meta, Coinbase, and Freshworks are restructuring, leading to leaner teams and a shift towards efficiency.
Over 92,000 tech layoffs in just 5 months of 2026: AI replacing jobs faster than expected as Meta, Microsoft, Amazon job cuts trigger fear in US
Tech layoffs 2026: Over 92,000 tech jobs vanished by May 2026, with April seeing the worst layoffs in two years. US tech giants like Meta, Microsoft, and Amazon are cutting staff, citing AI efficiencies and past over-hiring. Despite job cuts, major tech firms are investing heavily in AI, signaling a significant industry shift.
HYBE India launches Snapchat-based auditions for global girl group
HYBE India and Snap India are joining forces. They are launching an augmented reality audition process on Snapchat. Aspiring artists can now audition for a new global girl group. This initiative aims to reach talent across India and the diaspora. Educational content will also be available. This partnership expands access for young performers.
Snap flags ad revenue hit from Middle East conflict, slower North America growth
Snap experienced a decline in advertising revenues during the first quarter, largely impacted by ongoing tensions in the Middle East and a slowdown in growth within North America. In addition, Snap has chosen to part ways with AI partner Perplexity. However, there is a silver lining as the company announced an increase in daily active users.
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Tech layoffs top 73,000 in 2026 as AI drives cuts at Meta, Oracle, others
Tech giants are slashing thousands of jobs in 2026, with Meta, Snap, Oracle, and Atlassian leading the charge. AI and automation are cited as primary drivers for these widespread layoffs, reshaping the industry's workforce and demanding new skill sets. This trend signals a significant shift in the tech landscape.
TCS declares Nashik WFH; Wipro Q4 results
Tata Consultancy Services has moved staff to work from home amid an ongoing investigation at its Nashik office. This and more in today’s ETtech Top 5.
IT rule tweaks only clarificatory, don't expand govt power: MeitY Secretary
Social groups warn oversight of online user content may increase censorship, industry pushes back against mandatory compliance with 'advisories'.
Snap & Kantar study shows why AR is cutting through Gen Z’s ad fatigue in India
Gen Z is increasingly tuning out traditional digital ads, with augmented reality emerging as a powerful alternative. A new study reveals AR captivates attention longer, drives purchase decisions, and fosters deeper brand understanding. This interactive format transforms passive viewers into active participants, making it a crucial tool for brands seeking genuine engagement and conversion in India's evolving digital landscape.
No backup plan, no money but lots of patience. After 28 years, Dhurandhar 2 actor finally has his big moment. Who is Gaurav Gera?
Gaurav Gera moved to Mumbai in 1998 to pursue acting. He faced early struggles, living frugally and rehearsing for stage musicals. His breakthrough came with the TV show Jassi Jaissi Koi Nahin. Gera later explored digital content, creating popular characters. His role as Mohammad Aalam in the Dhurandhar film franchise marked a significant career milestone, earning him widespread acclaim.
Snapchat not working in India? Check latest update on outage and what AWS said about it
Snapchat is currently down in India. Thousands of users are unable to log in or share photos and videos. The app's platform is facing significant disruptions. Users are expressing frustration online. Snapchat has not yet provided an official statement regarding the outage. This widespread issue is impacting many young users across the country.
Don’t guess what Gen Z thinks. Just know it... with ET Snapchat Gen Z Index
The Economic Times and Snapchat launch the ET Snapchat Gen Z Index. This initiative helps brands connect with India's Gen Z. The index offers insights into Gen Z's preferences and attitudes. Kantar supports the index with valuable research. It identifies top brands engaging Gen Z effectively. The index provides a benchmark for understanding Gen Z.
In a first, Snapchat parent's India revenue crosses Rs 100 crore
Snap Camera India, part of Snapchat's US-based parent company Snap Inc, has crossed the 100-crore revenue mark for the first time since its launch in India. The company's revenue rose by 28% to 101 crore in FY24. Snapchat is one of the fastest-growing social media platforms in India, with over 200 million users.
Brands latch on to Snapchat lingo with Gen Z in mind
Although Instagram and YouTube remain the platforms of choice for mass digital advertising, Snapchat is increasingly becoming the social messaging app that brands are using to target Gen Z, or people in the age group of 12 to 27 years.
With 200 million monthly users in India, Snap looks to shore up ad revenue: Apac president Ajit Mohan
The social media firm is hiring a managing director, expanding sales team in the country.
Snapchat crosses over 750 million monthly active users
In a blogpost, the company said that at the current growth rate, "we see a path for Snapchat to reach over 1 billion people in the next two to three years."
Snapchat launches Diwali AR lenses and emoji stickers
Snapchat has introduced plenty of AR lenses and stickers to commemorate Diwali, the festival of lights, and all users can bask in its glory.
Snapchat rolls out in-app tool for parents of teenagers
The company said parents of children in the age group of 13-18 would be able to see this without knowing the substance of those conversations. To avail this, the parents have to be friends with their children on the app and have an active account. They would be required to invite their teens to join the ‘Family Centre’.
Snapchat rolls out subscription service in India at Rs 49 per month, set to offer exclusive features
The brand announced the service amid reports of massive losses and layoffs.
Snapchat brings paid subscription service to India amid layoffs, poor growth
Snapchat subscribers in India will receive a Snapchat+ badge for their profile with a Star designation.
Snap hits 100 million monthly users in India, plans to double down on commerce
After hitting the new milestone, Snap is doubling down on commerce in India and has inked several partnerships with leading platforms like Flipkart, Zomato and others.
Snap plans to take its India localisation strategy to the world
After ignoring the country in its early years, Snapchat’s parent is doubling down on the Indian market by rolling out localised versions of its offerings.
Snapchat crosses 60 million users milestone in India, clocks over 150% growth in DAUs
Globally, Snapchat had 265 million daily active users in the December 2020 quarter. Over 5 billion 'snaps' were created daily on average by users on the platform.
Snapchat doubles down on India with new original series, games
Snapchat has witnessed nearly 150% year-on-year growth in its daily active users from India in the third quarter of 2020
Snapchat's India daily user base more than doubled in Q2: CEO Evan Spiegel
Spiegel attributed this growth to the company's investment in localization and improving the performance of its app to make the service more accessible to consumers across the world.
Photo app Snap opens first office in India in Mumbai, plans to build local team
Snap’s local team in India will focus on expanding strategic partnerships, building an engaged community of creators and users and servicing local advertisers.
Snapchat for everyone, grateful to Indian users: App's spokesperson
Snapchat said it strongly deny allegations by a former employee, who has alleged that Spiegel had once shot down his suggestion to pursue growth in certain international markets.
Indians take to social media to snap at Snapchat, Evan Spiegel
“This app is only for rich people. I don’t want to expand into poor countries like India and Spain,” Spiegel is said to have remarked, according to a recent report.
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